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MOBILE & DIGITAL ADVERTISING
Trend & opportunity 2017


november 18 2016

REGISTER

UNFAITHFUL USERS?FRAGMENTED AUDIENCE?SNAP MEDIA CONSUMPTION?


The digital revolution keeps going relentlesly. No one can afford to fall behind! Keep yourself update on how using new data driven tecnologies to maximize your mobile channel performance. Be part of the most innovative italian conference on the mobile digital economy!


UPGRADE MOBILE SUMMIT is designed as a “permanent conference” with the aim to establish a continuous communication link between investors and digital industry players. The summit attendees will gain all year access to the premium section of upgradeitalia.com with summit speeches, insights, digital marketing video pills, data researches and much more exclusive material, periodically updated.
An integrated platform that let anyone access to the most complete and updated overview on digital technologies and best market opportunities. A tool designed to help marketing professionals in their make or buy decisions, in their suppliers selection and to evaluate the best marcomm practices.  


UPGRADE ITALIA has been created with the aim of spread the digital culture in our country trough events made to stimulate business networking and continuous training.

 

 

 

WHY ATTEND?


The Summit is made for all professionals willing to update their knoledge about technologies, trends, scenarios and most innovative tools to use the smartphone as a primary communication, sales and payment channel

This summit will look at how to build your App Strategy, Improve Mobile Commerce, Enhance Brand Engagement and more to answer all the questions surrounding how to increase mobile within your business

 

spunta CEO & CORPORATE EXECUTIVES

spunta DIGITAL STRATEGIST & PLANNER

spunta SALES & MARKETING ACCOUNT

spunta FINANCE & DIGITAL PAYMENT

spunta ECOMMERCE & RETAIL MANAGER

spunta BRAND, SOCIAL & CRM MANAGER

spunta PUBLISHER & AD SALES




1+

SUMMIT

During the conference digital industry's top mind will explain, trought best practices, the most innovative marketing tools to maximize your ROI

2+

CONTENT

Exclusive contents, relesead in partnership with LENS ACADEMY, DailyNet and 360com, to support your company in the make or buy decisions

3+

ON-DEMAND

All summit attendees will have unlimited access to the conference material and a bunch of exclusive contents, including video pills from the player of the industry, webinars and technical ebooks

 

SCHEDULE


What should know the marketing directors today?

 

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Ore 8.30
REGISTRATION AND WELCOME COFFEE
Ore 9.30
CHAIRPERSON OVERVIEW
Federico Luperi, Direttore Digital Innovation e Nuovi Media Adnkronos
Ore 9.40
OPENING REMARKS
Aureliano Roio e Daniele Bologna, Founders Upgrade Italia
Ore 9.45
ELITE AND THE DIGITAL TOOLS SUPPORTING SMALL AND MEDIUM ENTERPRISES
Marta Testi, Head of ELITE Growth Europe Borsa Italiana
Ore 10.10
THE MOBILE ECONOMY DIGITAL LANDSCAPE: THE MEDIA CONSUMPTION
Fabrizio Angelini, CEO Sensmakers e comScore Italia
Ore 10.35
THE MOBILE ECONOMY DIGITAL LANDSCAPE: THE MARKETERS SENTIMENT
Ricerca condotta da Lens Academy e ilFAC.it
Ore 11.00
COFFEE BREAK
Ore 11.30
VIDEO ADVERTISING IN THE MOBILE ERA BETWEEN CONTEXT AND RICH MEDIA: THE IMPORTANCE OF THE QUALITY
Charlotte Diemer, International Director of Contents & Insights ,Teads
Ore 12.00
THE MONETIZATION OF THE MOBILE INVENTORY THROUGH PROGRAMMATIC
Sara Buluggiu, Country Manager Italy e Sales Director South Europe & MENA Rubicon Project
Ore 12.25
MOBILE BRANDING: GOING FURTHER THAN THE CLICK
Nicolo’ Palestino, Sales director Italy Widespace
Ore 12.50
THE R-EVOLUTION OF MOBILE DATA
Luca Panella, Sales director Italy Ogury
Ore 13.15
LUNCH
Ore 14.30
I’M MOBILE - FROM SMARTPHONE TO SMART PEOPLE: RELATIONAL DESIGN
Cristina Favini, Strategist, Manager of Design & Partner Logotel
Ore 14.55
BUILDINGS A GLOBAL APP: LESSONS LEARNED
Anthony Gavina, Head of International Programme BBC Worldwide
Ore 15.20
NEWS IN THE MOBILE ERA: FROM WALL STREET JOURNAL’S SNAPCHAT TO NYT’S “DAILY VR NEWS”
Claudio Semenza, Journalist, Digital Editorial Director
Ore 15.45
ROUND TABLE
THE FUTURE OF MOBILE PUBLISHING IN A SOCIAL NETWORK WORLD
Barbara Del Pio - Italiaonline, Gianluca Luciano - Caffeina, Peter Gomez - il Fatto Quotidiano
Ore 16.40
NEW ENGAGEMENT SOLUTIONS: THE 360°/VR BOOMING Alessandro Fabozzi, CEO di Orange Media Lab e Rekall VR
Ore 17.00
GREETINGS E CLOSING REMARKS
+ SECRET GIFT!
Aureliano Roio, Co-founder Upgrade Italia

SPEAKERS


 

 

SPONSOR


Become a Upgrade Mobile Summit sponsor means not just gaining an important frame of visibility on a highly targeted b2b audience. Our sponsors have to be technology leaders, enhancing the conference trought their know-how, innovation values, and high-level speeches.

Ask Giulia Zuffi to find your tailor made sponsorship opportunity



BorsaItaliana Upgradeitalia
 

 
ComScore         Widespace UpgradeItalia

Prana Ventures Upgradeitalia      Italiaonline Upgradeitalia

 



patronage




Anes Digital UgradeItalia

 

 


media partners


The project is promoted and participated by the leading MARCOMM newsletters, DailyNet and 360com, which will involve the excellence of the digital industry to enhence the content with case histories and testimonials of the most advanced technology companies in the Italian and international scene

 

 



technical partner



Mediamonitor Upgradeitalia
Cre m UpgradeitaliaTagNgram Upgradeitalia  

 
Youexpo UpgradeItalia     ClickPoint Upgradeitalia   ITS ME by SocialNation Upgradeitalia    IlFlac Upgradeitalia

 

 





academy partner



 

 

 

CONTACTS


 

For sponsorship and partnership:
Giulia Zuffi
phone
+39 340.15.94.373
email
mobilesummit@upgradeitalia.com

For ticketings and logistics:
Caterina D'Amico
phone +39 335.60.71.142
email customer@upgradeitalia.com 


Mobile Summit

Piazza degli Affari, 6
Milano - Italy

Phone

+39.02.53.59.87.01

Skype

upgradeitalia

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